Our Business


Retail Equity

ICICI Securities empowers over 4.6 millions Indians to seamlessly access the capital market with ICICIdirect.com, an award winning online broking platform. The platform not only offers convenient ways to invest in Equity, Derivatives, Currency Futures, Mutual Funds but also other services such as Fixed Deposits, Loans, Tax Services, New Pension Systems and Insurance are also available. ICICIdirect.com offers a convenient and easy to use platform to invest in equity and various other financial products using its unique 3-in-1 account which integrates customer's saving, trading and demat accounts.

Apart from convenience, ICICIdirect.com also offers access to comprehensive research information, Stock picks and Mutual Fund recommendations among other offerings. Tailored services and trading strategies are available to different types of customers; long term investors, day traders, high-volume traders and derivatives traders to name some.

ICICIdirect.com uses the most advanced commercially available 128-bit encryption technology enabled Secure Socket Layer (SSL), to ensure that the information transmitted between the client and ICICIdirect.com across internet is safe and cannot be accessed by any third party.

ICICIdirect.com is the first broker in India to introduce 'Digitally Signed Contract Note' to its customers. As a result, the process of generating contract notes has been automated and the same would be instantly available to its customers in a safe and secure manner through the website.

Retail distribution

ICICI Securities has set-up financial stores which offer a variety of financial products and services under one roof. The store helps in facilitating communication between existing and potential customers and our team and understand their financial plans and goals. ICICI Securities operates close to 200 stores in India.

To enable our customers to maximize their returns and plan for their future, ICICIdirect has also started financial planning services at these stores. Customized financial plans can be created for our customers by dedicated Relationship Managers who will understand the customer's requirements and future goals.

Based on this information, the Relationship Manager works on creating a comprehensive and easy-to-read financial plan. This enables ICICIdirect to move from just a transactional based relationship to a meaningful and value-added long-term relationship with our customers. ICICIdirect's services and offerings evolve according to the customer's ever changing requirements and goals.

Customers can walk-in to the financial superstores for products like ICICIdirect 3-in-1 Online Trading Account, Equities, Mutual Funds, IPO, Life and General Insurance, Fixed Deposits and many other financial products. The stores also conduct periodic training sessions on markets and demo sessions of the trading website.

Equity relationship service

Equity Relationship Service (ERS) caters to High Net worth Individuals who trade actively through ICICI Securities on online platforms. ERS offers trading and advisory facilities, whereby client is mapped to a Relationship Manager (Advisor) and can place orders through the advisor. Further, clients can enter the orders online on their own through trading accounts. ERS provides various products to its customers in Capital Market Segment on National Stock Exchange Limited (NSE)/Bombay Stock Exchange (BSE) and Derivatives Segment on National Stock Exchange Limited (NSE). Equity Relationship Service is offered from 2 dealing desks located in Mumbai and 13 dealing desks located at other locations across the country.


ICICI Securities offers wide range of loan options to its privileged customers at the most competitive rates. The choice of lenders offers the flexibility to choose the best option for the customer through our expert team. We offer Home Loans, Loan Against Property, Loan Against Securities, Personal Loan, Auto Loan, Credit Cards and Business Loans and more. We also offer Balance Transfer and Top-Up services for Home Loan and Loan Against Property which reduces the EMI considerably and saves our customer's money.

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